Marketing Traction International Limited

Marketing Traction is led by Denis Gusarov who had a career in marketing with British American Tobacco, Unilever and other blue-chip consumer goods companies of over 20 years, headed up brands, sales, development, travel retail, trade marketing and global marketing teams and lived and worked in over 10 different countries in Eastern and Western Europe, Central Asia and Middle East.

Use the list below of benefits that our clients have received as inspiration for your enquiry:

• Integration of On-Line and Off-Line Shopper Communications around the Core Customer Engagement Model across the Manufacturer and the Retailers;

• Behavioural Segment Identification and Customer Segment Tags;

• Value-Adding Business KPI’s for the Integrated Marketing Investments, Prioritisation of Bottlenecks / Opportunities / “White Spots” in Customer Management, Justification of Marketing ROI for Customer Engagement Activities;

• Mutually Beneficial “Win-Win-Win” Value-Adding Activations for Retailer, Manufacturer and Customer; 

• Improved reliability of Customer - Retailer - Manufacturer Data Exchange;

• Integration of Digital, Social and Off-Line Retail Customer Engagement Communications;

• New Opportunities for Cross-Channel Enrichment of Customer Data;

• System for Lead Qualification & Scoring, creation of special set of “Sorting Algorithms”.

Let us know how we can help you and we will get back to you as soon as possible.