Marketing Traction International Limited

• Value-Added Business Metrics & ROI Evaluation for On- and Off-Line TTL;
• Segmentation, Customer Targeting, Improving Relevance of  Communications;
• Integration of Engagement Activities & Data across On- & Off-Line;
• Keeping Marketing Strategy Up-to-Date with Insights & Technologies;
• Adapting Brand Platforms to New Channels and New Client Behaviours.

Marketing Traction delivers efficient Strategic Planning of Digital Systems, DataBases and Customer Engagement Campaigns to improve Business Impact of Marketing Activities through better Behavioural Targeting.

At the core of Marketing Traction approach are Behavioural Planning andMarketing Channels Integration - both informed by broader Cross-Functional Contextual Analysis of the Customer’s Path. 

We also use our system of “Standardised Benchmarks” to set and measure KPI’s for non-media communications. Together these approached help to build holistic picture of CRM relationships and improve Targeting, Integration and Measurability of Customer and Shopper Management Activities to extract better Value for Business from Integrated Marketing.